— M E D I A R E L E A S E —
Early Friday morning, in a scene evoking the announcement of the Oscar® Nomination, the new publishing house Atomic Fez Publishing
was announced by its proprietor, Ian Alexander Martin
As the sky above him filled with flocks of doves and Canada Geese, Mr. Martin publicly confirmed the existence of Atomic Fez, admitting it was "one of the worst-kept secrets in the Small Press Community of late". No doubt responding to the frequent rumours of his return to the publishing game, he was last heard from following the demise late last year of the UK-based firm Humdrumming, Ltd., which had been under his control since early spring of that year after founding publisher Guy Adams
handed him the reins due to his growing number of professional writing commitments.
His new venture, Mr. Martin announced, would be "a Small Press House with Large Press notions of inclusivity." Pointing out the people are rarely only "readers of only one variety of fiction, and Atomic Fez proposes to make available as many sorts of books as time and the company ledgers permits." When asked to explain what he was babbling about, he suddenly resembled a sidewalk proselytiser, declaring that he felt that "too often things about books are made QUITE IMPORTANT and VERY SERIOUS INDEED, casting aside anything which might be seen as 'enjoyable'", explaining that "the principle driving force behind certain titles being selected is simple: Books Are Fun Again!"
As well as providing books in the traditional format — described by Mr. Martin as "the 'dead tree' variety of books using ink, paper, and bits of glue" — Atomic Fez will be also be endeavouring to tap into the latest of modern technology making available all its titles in the 'electronic book' format. Explaining this bi-formatted, pincer-movement approach to publishing, he explained that "the concept that either form [of publishing format] is a 'bad' way of getting a story into the hands of a reader is anathema to a logical mind. If you hate e-books, we have paper ones for you. If you hate paper ones, we have 'e-books 'to tempt you instead. Either way, we want your money. In the future," he continued, "it is hoped that both forms [of book] can happily exist side-by-side as they have individual strengths for differing sorts of readers. After all, both forms are equally damaged when dropped in a tub full of hot water."
Sources close to the company — requesting anonymity due to threatened punishment using hi-fidelity recordings of Mrs. Elva Miller
and / or Sebastian Cabot
— stated that the first title to be released by the Publisher would be a brand-new novel by the noted Welsh writer Rhys Hughes
, which would likely be released early in Q3 to coincide with the British Fantasy Society
's FantasyCon 2009
in mid-September. The book's contents are being edited now, with final text to be established and at the printers by the start of July. While the source was unable to provide an exact price, they did allow that "something reasonable around the twenty-five dollar mark is what we're looking at."
Further titles are entirely unconfirmed and the nature of their contents isn't know, but Mr. Martin is 'planning something' for World HorrorCon
in South England's Brighton, and information has leaked out regarding works from three more British authors being launched at that event in March 2010; with possibly more titles expected in the autumn of the same year, this time including writers from the Dominion of Canada.
Law Enforcement Organisations did not respond to requests for comment, saying they were "very busy getting organised to deal with the crowds expected to take to the streets with hazardous materials."